The Largest
Fitness Specialist Chain Store
since 1983
The Largest
Fitness Specialist Chain Store
since 1983
Latest News
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STEPR Malaysia Launch Activation: Soh Wai Ching Breaks New Records at Fitness Concept Roadshow
Kuala Lumpur, 19 July 2025 – Fitness Concept marked a major milestone in the Malaysian fitness industry with the successful launch of STEPR Malaysia, a revolutionary step climber machine, during a week-long roadshow held from 15 to 20 July 2025 at One Utama (Centre Court Old Wing).
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SpeXialize by Fitness Concept: Premium Fitness Retail at The Exchange TRX
Discover a new era of fitness retail with SpeXialize by Fitness Concept, now open at The Exchange TRX. As the first of its kind, this concept store offers an exclusive selection of the world’s top fitness brands, transforming how Malaysians achieve their fitness goals from home -
Fitness Concept won Asia Ecommerce Awards 2021 - Gold
<p>Fitness Concept has won Gold for Best in eCommerce (Brands) under Baby, Personal Care & Home Products category in the Asia eCommerce Awards 2021 recently, beating other 5 finalists like Mr DIY (Silver), Toys R Us Asia (Bronze), Fonterra Malaysia, Bayer Indonesia and LaCorium. The Asia eCommerce Awards is to recognise and reward -
Datuk Nicol David as Fitness Concept Brand Ambassador
<p>Fitness Concept proudly announces the official appointment of Fitness Concept Brand Ambassador, Datuk Nicol David. Fitness Concept (a member of the Transmark Group of Companies) is confident to build a strong branding and to inspire more people to lead a healthy lifestyle by appointing Datuk Nicol David as Fitness Concept Brand Ambassador -
“Customer Service Excellence” awarded to Fitness Concept by Federation of Asia Pacific Retailers Association (FAPRA)
Tan Sri William Cheng, FAPRA chairman (left), Mr Bernard Au Yong, Fitness Concept Group Chief Executive (fourth from left)
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Fitness Concept awarded "Retailer of the Year 2018/2019"
(From Left) Mr Bernard Au Yong, Group Chief Executive receiving the award from MRA President.
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Fitness Concept launches Biggest Inspire Fitness showroom in Asia
14 OCTOBER 2018 - FITNESS CONCEPT marked its grand launch with a ribbon-cutting ceremony at its newly-renovated FITNESS CONCEPT flagship store at IPC Shopping Centre, Mutiara Damansara led by FITNESS CONCEPT Group Chief Executive Mr Bernard Au Yong, Inspire Fitness Vice President Mr. Fred Hoag and International Sales Director Mr. Dan Binford.
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100 Days Go Fit Challenge
Is time to get fit and participate our 100 days go fit challenge!
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Award Recognition
Natural Health & A Healthy Lifestyle Reader's Choice Awards 2017
Fitness Concept is proud to receive the Natural Health & A Healthy Lifestyle Reader's Choice Awards 2017 and thank you to all readers for your continuous support all these years.
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Spend Small and Win Big Contest Result
CONGRATULATIONS to our SPEND SMALL & WIN BIG Contest’s Lucky Winners !
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