About Us

Fitness Concept is the leading health and fitness equipment chain store that caters to the development of healthy lifestyle of every Malaysian.


Fitness Concept is a member of the Transmark Group of Companies with over 40 years of experience in health and fitness industry. With our expansion plan, we have grown steadily to over 45 retail outlets nationwide and have been certified as the "Largest Fitness Specialist Chain Store" by the Malaysia Book of Records.


In addition, we have also been awarded with the prestigious BrandLaureate SMEs Chapter award for the Best Brand in Retailing of Health & Fitness Equipment category, the winner of the 7th Malaysia 100 Outstanding SMEs Golden Bull award, "Retailer of the Year 2018/2019" by Malaysia Retailers Association (MRA) as well as being recognized as Country Winner representing Malaysia for "Customer Service Excellence" awarded by the Federation of Asia Pacific Retailers Association (FAPRA). Besides our physical stores' recognition, we also won the Gold medal for Best in eCommerce (Brands) under Baby, Personal Care & Home Products category in the Asia eCommerce Awards 2021 and Silver medal at the 2022 Markies Awards for the Most Effective Use – Specific Audience Category


Our Products


We carry the widest range of health and fitness equipment from USA, Europe and Asia Pacific. We are the authorized distributor for World renowned brands like NordicTrack, Sole Fitness, Reebok, ProForm, Cybex, Bodysolid, Adidas,Nautilus, Schwinn,Inspire,ForceUSA,LifeFitness, Marcy, Garmin and many more in Malaysia.


Our health and fitness equipment ranges from Innovative and High-Tech Treadmills, Exercise Bikes, Multi-station Strength Training Systems, Weight Training Benches, Fitness and Aerobic Accessories, Health Care Products, Food Supplements and many more.

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